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Lazy Oaf is a London based fashion label designing bright bold clothing and accessories for men and women. Founded by designer Gemma Shiel in 2001, the brand started as a small run of men’s T-shirts hand-screen printed in Gemma’s dads garage and sold on a market stall in Spitalfields. Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness.

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